never hesitate - portfolio

Entries in In2-focus (1)

Thursday

Dec032009

In2-focus - development identity

Thu, December 3, 2009 at 3:36 PM

Clever

They're clever at In2-focus. And they sell their cleverness - for free!

They sell 'customers'

From the outside, In2-focus looks like just another online marketing company. But it really isn't. In2-focus decided that, in contrast to every other marketing agency (that I know of at least), they didn't want to provide a service, but deliver a product. And that product is: customers.

In2-focus will take care of all the necessary steps between you (small business) and a new client. And you won't have to pay for anything until you get the product: a new customer.

Internet but not per se

So the company focusses on helping small business with a clear niche market and a local orientation. Lawyers, dentists, notaries, psychologists et cetera. Businesses you'd search online.
Then the company makes sure their clients become #1 in search engines. And they make a website that fits the expectations of potential clients. And they make it easy for customers to contact them.
When In2-focus' clients have new, paying clients via their website - then they are charged (a reasonable amount). Everything else is gratis.

If you'd not go look online for a dentist, notary or lawyer but instead checked your TV, In2-focus would look like a television production company.

Niche branded product groups

In2-focus is a start-up, planning to grow fast. It aims to pack their product per target group. So you will get: psychology.in2-focus.nl, lawyers.in2-focus.nl et cetera.

Name, design, develop, produce

So initially I was asked by the sweet people (yes you Jalbert) @ XEED to co-invent the name of the company and give some ideas on the marketing strategy. One thing led to another and I came to design everything IN2-focus and write all of their clients sites.

So yes, I am enthusiastic.