Wednesday
03Feb2010

Best wishes - a fresh way of wishing

DateWed, February 3, 2010 at 9:19 AM

NykampNyboer was the first organisation to specialise in 'visual identity management'. Now they operate all over the globe, helping multinationals and local companies to set up and maintain the perfect visual identity.

Like many companies, each new year NykamNyboer sends Best Wishes to their clients and suppliers. This year NykampNyboer asked Bureau voor Reuring to come up with the idea for the mailing and produce it. Together with Bureau voor Reuring, I developed the following.

Instead of addressing the card to the contact, NykampNyboer was to address the corporate identity  of the contact. So instead of wishing you all the best for 2010, NykampNyboer wishes all the best to your corporate identity. By doing this, NykampNyboer expressed their, close to obsessive, care for your corporate identity - which is of course an exact expression of NykampNyboers mission statement.

This is how it (roughly) translates:

P1: 2010 - THE YEAR OF THE CORPORATE IDENTITY

P2: Dear corporate identity of {name},

We hope this will be a beautiful year for you in which your glory will shine more than ever. We hope you've treated yourself with the best New Years resolutions. So that you will look even better in 2010!

We know, being a corporate identity sometimes is tough. Weather conditions, departments or suppliers that just have their way with you. But this year will be your year, dear corporate identity of {name organisation}. You know why? Because 2010 is The Year Of The Corporate Identity. So if there is anything, anything at all we can do for you this year, don't hesitate to ask. We are at your service to make this year truly your year.

Oh, and if you happen to come across {name}, wish {him/her} all the best for this year too.

The entire team at NykampNyboer

AuthorBas Brinkman | CommentPost a Comment |
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Saturday
19Dec2009

The stuff Chantal says

DateSat, December 19, 2009 at 10:23 AM

Get Microsoft Silverlight

Something not many people know about untamed, but we not only write words that are meant to be read. Take this for example: kingcanary produced a television show / live event, the Gouden Loeki. It is an award show; the public votes for the Best Commercial of the Year. The biggest event in the advertising industry in the Netherlands and a good hour of old fashioned glamour show.

This year, kingcanary chose keep it classy and traditional: a hostess, guests, dance, pyro, clips et cetera. To keep the evening going, they needed the hostess to take the viewer from item to item, quick-witted, sharp and fast. Chantal Janzen hosted the evening, a presenter that can perform memorable improvisation and is quick-witted herself. To help her keep the evening together, kingcanary asked us to write every single word Chantal says.

And so we did.

1.3 million people watched the Gouden Loeki.

And if you want your show-host to be the best version of him- or herself - drop a line!

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Thursday
03Dec2009

In2-focus - development identity

DateThu, December 3, 2009 at 3:36 PM

Clever

They're clever at In2-focus. And they sell their cleverness - for free!

They sell 'customers'

From the outside, In2-focus looks like just another online marketing company. But it really isn't. In2-focus decided that, in contrast to every other marketing agency (that I know of at least), they didn't want to provide a service, but deliver a product. And that product is: customers.

In2-focus will take care of all the necessary steps between you (small business) and a new client. And you won't have to pay for anything until you get the product: a new customer.

Internet but not per se

  1. So the company focusses on helping small business with a clear niche market and a local orientation. Lawyers, dentists, notaries, psychologists et cetera. Businesses you'd search online.
  2. Then the company makes sure their clients become #1 in search engines. And they make a website that fits the expectations of potential clients. And they make it easy for customers to contact them.
  3. When In2-focus' clients have new, paying clients via their website - then they are charged (a reasonable amount). Everything else is gratis.

If you'd not go look online for a dentist, notary or lawyer but instead checked your TV, In2-focus would look like a television production company.

Niche branded product groups

In2-focus is a start-up, planning to grow fast. It aims to pack their product per target group. So you will get: psychology.in2-focus.nl, lawyers.in2-focus.nl et cetera.

Name, design, develop, produce

So initially I was asked by the sweet people (yes you Jalbert) @ XEED to co-invent the name of the company and give some ideas on the marketing strategy. One thing led to another and I came to design everything IN2-focus and write all of their clients sites.

So yes, I am enthusiastic.

Some examples

Untamed

Logo design and visual identity, website design and production, all copy for In2-focus and In2-focus clients.

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Sunday
07Jun2009

A voice that says it all

DateSun, June 7, 2009 at 3:04 PM

'Visual Identity Management' deals with maintenance and management of corporate identities. This specialised line of business is only twenty years old and invented by NykampNyboer. During the past two decades NykampNyboer developed their business into an academic study, acquired internationally operating clients and maintained their position as global leader in their line of business.

NykampNyboer in all those years only changed its own corporate identity twice: nine years ago and last month.

Bureau voor Reuring supervised all PR and communication regarding the brand renewal - they hired me to design NykampNyboer's corporate tone-of-voice and provide all texts (web, brochures, case-sheets in Dutch and English for NykampNyboer and their international equivalent VIM-Group). Not your everyday assignment since everybody in the business got their eye on NykampNyboer - the professionals in corporate identity management now changing their own appearance. It should be no less than perfect.

Together with Bureau voor Reuring and NykampNyboer, I took one three paragraph text and composed four shades of voicing, varying words, syntax and use of adjectives and metaphors. This resulted in a definite style, personal but not popular, concrete but not just factual.

www.nykampnyboer.com

www.nykampnyboer.nl/en

www.vim-group.com

www.bureauvoorreuring.nl

AuthorBas Brinkman | CommentPost a Comment |
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